Fashion And Lifestyle
Luminae Studio
A digital marketing push for an emerging fashion and lifestyle brand, focused on growing visibility and converting attention into qualified leads.
Luminae Studio came to us looking to expand its presence in a crowded fashion and lifestyle space. The brand had a strong product line but limited digital reach, so the engagement centered on building awareness through targeted content and paid campaigns across social platforms.
Overview
Over the course of the campaign, Luminae Studio shifted from a low-visibility brand to one with significant reach in its category, with the lead growth indicating the audience wasn't just larger but more qualified.
Goals
Increase brand impressions across key channels, sharpen targeting to reach a more relevant audience, and convert that increased visibility into measurable lead generation.
Results
Engagement rate climbed to 8.4%, average order value rose by 22%, and the brand's email list grew by 15K subscribers over the campaign period.
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