saas / b2b
Flowdesk
A B2B-focused social and content strategy for a SaaS company aiming to build a credible following and a steady lead pipeline.
Flowdesk needed to establish itself as a trustworthy voice in its category. As a B2B SaaS product, the challenge wasn't just visibility but credibility — the kind that turns followers into sales conversations.
Overview
The strategy prioritized depth over breadth, growing a smaller but highly relevant audience that converted well, reflected in the strong lead growth relative to follower count.
Goals
Build a meaningful, engaged follower base on relevant platforms and translate that audience into a consistent flow of qualified leads for the sales team.
Results
Key Results: Demo bookings increased by 65%, average sales cycle shortened by 12 days, and customer acquisition cost dropped by 30%.
Faq
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