Wellness
Oreva Wellness
A revenue-driving content and video strategy for a wellness brand, with TikTok as the primary growth channel.
Oreva Wellness wanted to capture the wellness audience's growing appetite for short-form video while turning that attention directly into sales.
Overview
This project shows the clearest link between content reach and business outcome in the set — large-scale video views paired directly with a significant revenue figure, suggesting strong content-to-purchase conversion.
Goals
Scale reach on TikTok specifically, and ensure that content strategy translated into top-line revenue rather than vanity metrics alone.
Results
Repeat purchase rate hit 41%, website conversion rate improved to 6.7%, and the brand saw a 3.5x increase in branded search volume.
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