Beauty
Maeve Beauty
A growth and ROI-focused campaign for a beauty brand looking to expand its audience efficiently.
Maeve Beauty's engagement centered on acquiring new followers at scale while keeping a tight eye on return on ad spend, a common tension in the beauty category's crowded, expensive ad landscape.
Overview
The campaign balanced scale and efficiency well, growing the audience substantially without sacrificing return, making it one of the stronger cost-to-impact results in the portfolio.
Goals
Grow the brand's follower base meaningfully and ensure marketing spend produced a strong, defensible return.
Results
Customer lifetime value increased by 48%, cart abandonment dropped by 19%, and the brand expanded into two new retail partnerships off the back of the campaign's momentum.
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