E-commerce
Vance & Co
A growth and conversion campaign for an e-commerce brand focused on driving deeper audience engagement and direct revenue impact.
Vance & Co wanted to move beyond surface-level reach and build a marketing engine that translated attention into trackable sales. As an e-commerce business, the priority was a strategy that could be tied directly to revenue rather than soft engagement metrics alone.
Overview
This project stands out for its tight link between audience activity and bottom-line results, with engagement growth translating into a substantial, directly attributable revenue figure rather than ambiguous brand-awareness gains.
Goals
Significantly boost engagement across the brand's core channels and ensure that engagement could be traced to attributable revenue, proving the campaign's direct commercial impact.
Results
Return customer rate climbed to 37%, average order value increased by 26%, and site-wide conversion rate improved to 5.9%.
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